The clothing company is wearing a new sweater for a summertime event in New York City, as part of a broader initiative to help the apparel industry get better-looking.
The brand is wearing the sweater in an attempt to get more attention to its “Sweat Fitness” fitness initiative, which is helping retailers get their physical activity and wellness messages out to customers.
It is part of an effort by Louis Vuits founder and CEO Lucian Freudenstein to promote the brand’s fitness products in the US and abroad.
The sweater is the latest in a series of moves by the brand to take a more active role in the fitness space.
In August, the brand announced plans to spend $50 million on an app that will allow consumers to track their fitness and fitness-related health data, and to offer users a personalized health and fitness coaching tool.
The new sweater is part and parcel of a larger effort by the company to get its message out in a more visible way.
The company is using social media to push its fitness messages, including on Instagram, Twitter, Snapchat, and Facebook.
The new sweater, like the one worn by Louis, will feature a color scheme that is inspired by the color palette of the sweater worn by the singer and actress Ariana Grande.
A sweater is also available in a number of colors, including a soft white, a dark grey, a light grey, and a light purple.
The sweater is currently available at select stores, but a release date has not been announced.