It’s all about the new moms, says Instagram’s vice president of product management, Amy Wannstedt, in the video above.
“It’s about the most interesting thing in the world,” she says.
“And the best part about the postpartum experience is that we’ve got all of our own influencers.
So that’s really exciting.”
The company has more than 1,500 influencers in total, and Wannster says that a majority of the influencers are young, mostly under 30, with some being over 70.
Wannartstedt also says that “many influencers” are female, and they’re “more than a little concerned about the gender of these influencers.”
In fact, she says, “it’s so easy for these influencer girls to do something and it’s so much more exciting when it’s a real influencer.”
The goal, says Wannhartstedt is to “bring those influencers together and help them share their best moments of their day with the world.”
The video is part of Instagram’s #LiveTheNight initiative, in which Instagram partners with influencers to share their postpartums in real time.
So far, the influencer community has shared photos, videos, and Instagram posts that have been shared on Instagram Live by some of the most famous women in pop culture.
Celebrities like Rihanna, Kylie Jenner, Kendall Jenner, and Kim Kardashian-West have all shared their post-partum photos on Instagram, which have been watched by more than 200 million people.
The hashtag #LivetheNight, which was created by Instagram in partnership with The National Center for Women & Girls in Washington, D.C., was launched last month to give women a place to express their emotions in the midst of the post-baby transition.
“We’re here to help the most inspiring women share their stories and share their support for the #PostpartumMoms campaign,” Instagram said in a statement.
“We’re always looking for new ways to make our product and services even better, and #Live the Night is just the beginning of our effort to empower and connect with women across the globe.”